If the culture is to change its guiding image, then the image-makers, the artists – particularly those with their finger on the pulse of popular culture, the musician-poets, the novelists, the filmmakers, etc. – will play a leading role, their work both reflecting and shaping the public imagination in the long term far more than politicians who see ahead only to the next election , or businessmen focused on the bottom line.
That change won’t come from speeches delivered on award show stages, but through the work of a lifetime.