Reply To: Temptations of Clarity,” with Mark C.E. Peterson, Ph.D.”
…continued … w.r.t. ‘stories…’
great campaigns tell a story… for example,
threat: immigration, globalization
opportunity: make America great again
victim: blue collar America, workers out of work, changing standard of living
villain: immigrants, trade deals, the establishment
solution: drain the swamp, build a wall
hero: Drumpf
…and the saga continues…