Great article Stephen. I have had a few thoughts on the book titles myself over the years. When I first read “Fire In The Mind” there was a passage on page 281 that has always stuck with me. It details a conversation between a young Campbell and Henry Morton Robinson:
After reading some of Campbell’s early essagys, Robinson said, “You know, you write like an academic. You build your points one after the other – very nicely – and then finally come to the climax of your discussion. What you really need to do – especailly for the trade reader – is the other way around. Start with the climax, and then show the reader how you got there.”
I’ve always imagined that some of Campbell’s titles were chosen to advertise a book’s climactic argument.
PS: Any chance we can get a 3D/VR photo of Campbell’s desk? 🙂