[jamesn.]

Indeed Shaheda; that one grabbed me too:

Stephen:
Second, I wanted to offer a glimpse into how Campbell approached symbols as more than just words on a page. He thought of a mythic symbol as “an energy-evoking and -directing agent” generating a response that “bypasses the brain and dilates the heart.” As but one example among many, whether a playful nickname for his car or a paperweight he kept on his desk, the image of the gander works on the unconscious as well as consciousness.